David Eagleman (2012 Season)
Mon, May 14, 2012 @ 8:00 PM,
FREE for UCSB students
Incognito – The Secret Lives of the Brain
“The Malcolm Gladwell of brain science.” The Independent (U.K.)
“Original and provocative… A smart, captivating book that will give you a prefrontal workout.” Nature
If the conscious mind – the part you consider you – accounts for only a fraction of the brain’s function, what is the rest of it doing? It’s a question neuroscientist David Eagleman has spent years researching and which he’ll explore in a witty and enlightening talk filled with startling new discoveries. Author of the New York Times best-seller, Incognito: The Secret Lives of the Brain, he’ll take us into the depths of the subconscious to illuminate some of our deepest mysteries, such as why is it so difficult to keep a secret? And why does the conscious mind know so little about itself?
Books will be available for purchase and signing
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