University of California, Santa Barbara Arts and Lectures
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MON - FRI / 10AM - 5PM

Joe Marks, Regents' Lecturer

(2012/2013 Lectures)

Tue, Jan 29
4:00 PM

Regents’ Lecturer in the Department of Computer Science and the Media Arts and Technology Program

The Value of Research in Media and Entertainment

Joe Marks has spent his career at the world’s leading industrial research labs as both a researcher and a manager. Earlier this year he co-founded Upfront Analytics, Ltd., a small company in Dublin, Ireland, that is developing a playful approach to market research. Prior to that he was vice president and research fellow at Disney Research in Los Angeles and research director at Mitsubishi Electric Research Laboratories in Cambridge. He holds three degrees from Harvard University and has co-authored more than 50 papers, mostly on topics in computer graphics, human-computer interaction and artificial intelligence. In this fascinating discussion, Marks will present a selection of industrial projects by himself and his colleagues to a panel of distinguished UCSB faculty members and ask them to make evaluative predictions of their worth. Audience participation is encouraged! Discover new insights about how to estimate the value of your own research from both academic and commercial perspectives.

There will be a pre-lecture reception for the audience with light refreshments from 3:30 to 4 pm

Co-presented with the Department of Computer Science and the Media Arts and Technology Program

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